Tim Helfrich
Columbus, Ohio

Systems.
Teams.
Stories.

A sales-minded technology and operations leader, and a hands-on A/V and media producer. I build the systems, teams and stories behind multimillion-dollar growth.

How I lead

Many hats,
one playbook

I do my best work in small and mid-sized companies, where the person running IT also understands the books, the warehouse and the brand.

Close-up of a pro audio module with knobs and circuit board
01

Technology

Senior technology leader reporting to the CFO. I set strategy across three divisions, manage the budget, and run network infrastructure and Microsoft 365 with staff and contractors.

Warehouse shelving stacked with pro audio product boxes
02

Operations

Managed admin, support and technical teams across multiple branches, coordinated global imports, and ran trade show logistics. Hired and developed the people behind the growth.

Aerial view of downtown Columbus at sunset
03

Finance and data

Work alongside the CFO and controller on accounting systems, reporting and budget planning, and build the CRM and analytics tools that turn numbers into decisions.

Live concert seen from behind the drummer, facing a packed crowd
04

Marketing and media

Designed large-scale print campaigns, built and sold an automotive media brand, and still shoot, edit and design the work myself.

Experience

Where I lead

MusicMax Inc
Pro A/V sales, marketing and distribution across three divisions
Elty LLC
Technology and marketing services, art and apparel
2012 – Present
MusicMax Inc
Director of TechnologyAlso: Operations Manager (2015–2020) · Inside Sales and Marketing (2012–2015)

Pro A/V sales, marketing and distribution across three divisions: MusicMax Distribution, Max Vision and R. Joseph Group. I grew from inside sales to operations manager to the company’s top technology leader, reporting to the CFO. Today I set technology strategy across all three divisions, manage the budget, and partner with the CFO and controller on accounting and reporting. Along the way I helped launch MusicMax Distribution and supported multimillion-dollar sales growth.

2024 – Present
Elty LLC
Owner

Technology consulting and marketing services, from system administration and IT infrastructure to photography and design, plus an e-commerce shop of original art and apparel.

2017 – 2022
H&F Creative Inc
Co-Owner and Operator

Ran accounting, projects and scheduling for a small-business marketing agency. Founded Midwest Motorsports Media and sold the brand in 2021.

Blurred preview of Tim Helfrich's resume

The paper version
The work

Made to be seen

Photo and video for live music, automotive, events and products. The creative side of the same skill set.

Photo
Automotive
Automotive Media
Read the story →
Event
Live production
Live Event Production
Read the story →
Video
Showreel
Video Highlight Reel
Coming soon
Photo
Action
Action Sports Media
Read the story →
Media
Small business
Business and Media Production
Read the story →
Photo
Wildlife
Wildlife Media
Read the story →
Gear
Behind the scenes
Behind the Scenes: Gear and Tech
Read the story →
Photo
Landscape
Landscape
Read the story →
Work with me

Creative with a sales eye
and a systems brain

I bring the same mix to small businesses: the technology that runs things and the media that sells them.

01
Technology and IT

Networks, Microsoft 365, CRM and analytics set up and run for small and mid-sized businesses.

02
Operations consulting

Processes, vendors and workflows that let a growing team keep up with sales.

03
Photography

Product, event, automotive and portrait shoots, edited and delivered ready to use.

04
Video production

Promo spots, social clips and event coverage, shot, cut and color graded.

05
Design and marketing

Print campaigns, brand identities and social content built around real goals.

06
Websites and e-commerce

WordPress sites and online stores that look great and run smoothly.

Let’s build
something.

Hiring for a technology or operations leadership role, or need help with systems, photo, video or a website? Either way, I’d like to hear about it.

timhelfrich@gmail.com

2 + 3 =

© 2026 Tim Helfrich · Columbus, OH